I am on my way to Las Vegas for a business event today. The trip got me thinking about how Las Vegas tried to market themselves at one point.
Remember when Las Vegas ran the commercials trying to bill itself as a family destination spot? It was almost like they wanted to compete directly with Disney.
However, this marketing plan was flawed from the start. Vegas (or more specifically The Strip) was never about family. I am not suggesting the city does not have great families. They were trying to marketing The Strip which is all about gaming at its core. The paths between family and gaming (gambling) would never intersect. The marketing campaign was doomed.
Now think about their current marketing campaign (which from my recollection they have been running for several years). “What Happens In Vegas, Stays In Vegas”
Now here is a marketing campaign that honors the image and DNA of Vegas. And guess what – it works brilliantly.
PS – Shows like CSI Las Vegas only reinforce this image as well.
3 Comments
June 23, 2008 at 6:28 pm
I couldn’t agree with you more. The “family destination” marketing thing was a bust. Most child-friendly attractions (including the huge amusement park behind the MGM Grand) are gone.
Unfortunately, there are still people with the notion that Las Vegas is family-friendly. Like billboards with bare behinds and drunks using adult language 24/7 is family friendly!
Although I promote Las Vegas tourism for a living, I’m the first to suggest Orlando for a family vacation and Las Vegas for a getaway with the significant other.
Good post!
Ted Newkirk
Managing Editor
http://www.accessvegas.com
June 24, 2008 at 7:06 am
BTW – Maybe the slogan should say “The money that comes to Vegas, stays in Vegas”
June 27, 2008 at 1:29 am
Halfway round the world, the casino/family destination symbiosis is still being attempted with the Integrated Resorts being built in Singapore and Malaysia’s mountaintop Genting Highlands – which features a theme park, shopping and other non-gaming attractions. Draws the crowds too, it must be said…