I could never understand the benefit of tchotckies at business meetings and events. I can’t argue that putting your corporate logo on thousands of pens and cool tech gizmos will reinforce your brand but it just seemed to be a waste of money.
Until I had kids. The tchotckies aren’t for the business men and women. They are for everyone’s kids. Kids love the key lights, the expanding calculators and the foam action figures. Yet another mystery of the universe solved through fatherhood.
To Fatherhood and Beyond 